Research Report on April Greiman by Sophie Essen
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  cerrito   At KCAI, Greiman was introduced to the principles of Modernism by Inge Druckrey, Hans Allemann, and Chris Zelinsky, all of whom had been educated at the Basel School of Design in Switzerland. Inspired by this experience, she went to Basel for graduate school. As a student of Armin Hoffman and Wolfgang Weingart in the early 1970s, Greiman explored the Intermational Style in depth, as well as Weingart’s personal experiments in developing an aesthetic that was less reflective of the Modernist heritage and more representative of a changing, post-industrial society. Weingart introduced his students to what is now called the New Wave, a more intuitive, eclectic departure from the stark organization and neutral objectivity of the grid that sent shock waves through the design community. Wide letterspacing, changing type weights or styles within a single word, and the use of type set on an angle were explored, not as mere stylistic indulgences but in an effort to expand typographic communication more meaningfully. Within a decade, the impact of Weingart and the students who studied with him was evident everywhere: the aesthetic had been widely co-opted and imitated, with the original intent long forgotten or known to only a few.  
           
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