Research Report on April Greiman by Sophie Essen
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  workspace poster   April Greiman is fascinated by space and scale. Her work, characterised by layering and manipulation, proves that a good image is worthy of a number of interpretations.

Greiman has coined the term "hybrid imagery" to describe the mingling of digital image / text / page composition technology with traditional photomechanical techniques for print production. In fact, her work from the beginning has had this hybrid aspect in its layering of a classical feel for typography, which derives from her Swiss training, with the freedom and energy of her southern California environment.

 
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Greiman's "Modern Poster" is an example of how she combined elements which were generated in a variety of ways. The Macintosh computer was used to generate all the typography and output on a Linotronic printer. The Mac also produced the numerous tiny icons; the line grid for the spiral and the coarse halftone gradation. Video images were captured from freeze-frames from videotapes. A handcraft stage followed in which the type was pasted and an airbrush effect was added. The final comp for the client was produced by hand. This project is funded by a grant from the National Endowment for the Arts thus it gave Greiman the opportunity to freely explore the Graphic Paintbox as a fluid and spontaneous medium without a specific object in mind. The result is unique with a hybrid texture all its own.   modern poster
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